Worksheet

Your Event Promotion Playbook: How to Market a SOLD OUT event!

1.

Your Event Promotion Playbook: How to Market a SOLD OUT event!

Alright ladies, let's talk about a little something called "visibility fatigue." You've probably heard that people need to see something about 14 times before they take action, right? Well, fasten your seatbelts because in today's lightning-paced world, that's 14 times in 14 different ways! And let's be honest, my friends, that can be a bit overwhelming. I mean, seriously, we're talking about orchestrating a marketing symphony just for one event!

But wait, don't hit the panic button just yet, my fellow business conqueror. Running a business is already a full-time gig, and the notion of conjuring up 14 unique ways to promote a single event might sound like an invitation to an early stress-induced retirement.

But here's the good news: I've got your back, and I've dissected the whole process for you.

2.

6-8 Weeks Out

  • Create Graphic & Copy
    • Start with your own copy and then enhance with with AI tools
  • Create FB Event
    • Tagging all people, places and things 
  • Create Eventbrite 
  • Include in your blog
    • Hyperlinking all people, places or things to help with SEO
  • Make sure all link on display are pointing to event
    • IG Link
    • FB Link
    • Email Signature
    • Etc. 
3.

4-6 Weeks Out

  • Banner on Website
  • Share FB Event in Groups
    • Professional Groups
    • Community Groups
    • Networking Groups
    • Personal Groups
  • Print Flyers
    • hand out to current clients
    • hang up around town
  • Social posts
    • At least 1 a week
      • Tagging any person, place or thing
        • Inviting them to share to their networks
4.

1-3 Weeks Out

  • Continue Sharing in FB Groups
  • Text your list a FOMO 
  • Personal Invites
    • voice memo
    • text
    • video
    • dm
  • 3 Posts a week changing up HOW you promote event
    • Video
      • Interview?
      • Behind the scenes
      • Reel
    • Change up graphic with colors