Ep. 305: Dance Studio Marketing Mistakes That Cost You Enrollment with Kristian Altuve of Dance Motion Marketing

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.

In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today’s world.

But this isn’t just another conversation about running Facebook ads.

Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.

Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.

They discuss:

Melissa also asks the questions every studio owner is secretly thinking:
 “Do ads actually work?”
 “How much money should I realistically spend?”
 “Can small studios compete?”
 “What if I waste money?”

If you’re a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.

About Kristian Altuve:
 Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.

Our Guest Info:
Website: https://www.dancemotionmarketing.com/
IG: https://www.instagram.com/dancemotionmarketing/

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her beautiful partner, playing in her garden, or spending time with her five amazing kids,