Brick & Mortar Visibility
Ep. 286: The Real Reason Great People Aren’t Applying to Work for You
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-…
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
Ep. 272:Boost Your Studio Business with Smart, Local SEO with Jade Pruett
Think SEO is only for the big-budget brands? Think again.
In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.
We’re talking:
- Why SEO doesn’t have to cost thousands (really)
- Where to start if you’re DIY-ing it—and how to avoid the common overwhelm
- How Jade helps studios dominate search results without a giant marketing b…
Ep. 271: Ready to Grow? Level Up Your Studio Team with These Must-Do Moves
Hey there, studio owner. Let’s talk about something that can make or break your business—your team.
Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.
Because hope is not a strategy.
In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentu…
Ep. 270: The 90-Day Studio Owner Challenge: Are You Ready to Level UP?
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there.
In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.
What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a …
Ep. 269: Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this…
Ep. 268: Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer
Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.
In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).
Inside the episode:
✅ The one photo mistake that could be costing you clicks
✅ Why your business name might be co…
Ep. 267: 16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths
This week, I’m inviting you behind the curtain for a very real, very personal episode.
As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.
Inside this episode:
✨ Why hiring before you're ready might be the smartest move you make
✨ The onboar…
✨ Why hiring before you're ready might be the smartest move you make
✨ The onboar…
Ep. 266: Optimize Your Body. Grow Your Business. The New Path to Studio Success
Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.
Enter: peptides.
I’m sitting down with a special guest —a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clients (including me!) feel more energized, focused, and supported in th…
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