Marketing

Sep 9, 2025 11:19am

By Melissa Rose

Under Business, Marketing, Social Media, SEO & Level UP Mastermind

2 min read

Ep. 280: 5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)

Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you…

Sep 9, 2025 11:19am

By Melissa Rose

Under Business, Marketing, Social Media, SEO & Level UP Mastermind

2 min read

Sep 3, 2025 02:02pm

By Melissa Rose

Under Business, Marketing, Social Media, Sales, Level UP Mastermind & Brand Ambassador

3 min read

Ep. 279: What’s actually working right now on social media for local, service-based businesses?

LISTEN IN!

What if the thing you see as your biggest weakness is actually your greatest asset?

This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.

From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …

Sep 3, 2025 02:02pm

By Melissa Rose

Under Business, Marketing, Social Media, Sales, Level UP Mastermind & Brand Ambassador

3 min read

Aug 25, 2025 08:59am

By Melissa Rose

Under Business, Profits, Marketing, Mindset, Google, Sales & Level UP Mastermind

3 min read

Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers

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What if the thing you see as your biggest weakness is actually your greatest asset?

This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.

From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …

Aug 25, 2025 08:59am

By Melissa Rose

Under Business, Profits, Marketing, Mindset, Google, Sales & Level UP Mastermind

3 min read

Aug 12, 2025 08:29pm

By Melissa Rose

Under Business, Marketing, Mindset, Team, Back Office & Level UP Mastermind

2 min read

Ep. 276: From Clicks to Connection: Marketing That Feels Human

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AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.

This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.

We’ll cover:

Why authenticity is your biggest marketing advantage right now
How to meet your clients exactly where they are (instead of just…

Aug 12, 2025 08:29pm

By Melissa Rose

Under Business, Marketing, Mindset, Team, Back Office & Level UP Mastermind

2 min read

Aug 3, 2025 06:16pm

By Melissa Rose

Under Business, Marketing, Mindset, Team, Back Office & Level UP Mastermind

3 min read

Ep. 275: You’re Not Failing—You’re Holding On Too Tight

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What if letting go was the secret to leveling up?

This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.

Inside this episode, I’m breaking down:

✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trus…

Aug 3, 2025 06:16pm

By Melissa Rose

Under Business, Marketing, Mindset, Team, Back Office & Level UP Mastermind

3 min read

Jul 13, 2025 06:16pm

By Melissa Rose

Under Business, Marketing, Community, Google, Social Media, SEO & Level UP Mastermind

2 min read

Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)

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If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.

I'm pulling back the curtain on the one strategy that changed everything for me: SEO.

As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…

Jul 13, 2025 06:16pm

By Melissa Rose

Under Business, Marketing, Community, Google, Social Media, SEO & Level UP Mastermind

2 min read

Jul 6, 2025 07:40pm

By Melissa Rose

Under Business, Profits, Marketing, Community, Team, Level UP Mastermind & Sales

3 min read

Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal

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In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.

Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and n…

Jul 6, 2025 07:40pm

By Melissa Rose

Under Business, Profits, Marketing, Community, Team, Level UP Mastermind & Sales

3 min read

Apr 28, 2025 12:53pm

By Melissa Rose

Under Business, Marketing, Google, SEO, Level UP Mastermind & Sales

2 min read

Ep. 265: Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving

LISTEN HERE!

The sun’s out... and if you’re a studio owner, you know what that often means:
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.

But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.

They’re more hesitant, more distracted, and waiting until the very last minute to commit.

If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it.

Inside, I’m sharing: ✨ Why buyers are stalling—and what to do…

Apr 28, 2025 12:53pm

By Melissa Rose

Under Business, Marketing, Google, SEO, Level UP Mastermind & Sales

2 min read

Apr 21, 2025 02:37pm

By Melissa Rose

Under Business, Profits, Marketing, Team, Back Office & Google

3 min read

Ep. 264: CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld

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In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).

We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = rain…

Apr 21, 2025 02:37pm

By Melissa Rose

Under Business, Profits, Marketing, Team, Back Office & Google

3 min read

Apr 15, 2025 10:12am

By Melissa Rose

Under Business, Marketing, Google, SEO & Level UP Mastermind

2 min read

Ep. 263: Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are

LISTEN HERE!

Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.

I dive into:

A real-life parenting moment (and why dishes matter)
The power of consistency in parenting and in business
Why inconsistent info online is costing you customers
A quick task to clean up your online p…

Apr 15, 2025 10:12am

By Melissa Rose

Under Business, Marketing, Google, SEO & Level UP Mastermind

2 min read

Brick & Mortar Visibility

Marketing

Ep. 280: 5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)

Ep. 279: What’s actually working right now on social media for local, service-based businesses?

Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers

Ep. 276: From Clicks to Connection: Marketing That Feels Human

Ep. 275: You’re Not Failing—You’re Holding On Too Tight

Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)

Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal

Ep. 265: Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving

Ep. 264: CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld

Ep. 263: Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are

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