Brick & Mortar Visibility
Back Office
Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits
In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Ep. 292: Stop Bleeding Cash: The Boutique Profit Rules No One Told You with Christyne Gray
If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.
Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.
And here’s why she’s different:
Christyne explains fina…
Christyne explains fina…
Ep. 291: Gratitude, Tools, and Two Black Friday Gifts Just for You
As business owners, we are brave.
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”
But… we don’t do any of this alone.
We have:
- the mentors who guide us
- the tools that keep us organized
- the experts we trust
- the partners who cheer us on
- and the small business community that keeps the flame lit
I wanted to pause in this week of gratitude and say out loud what we all k…
Ep. 283: From Chaos to Clarity: Avoid the Money Pitfalls That Crush Small Businesses—with Megan Schwan
We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community.
That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.
Today, I’m thrilled to introduce you to my guest, Me…
Ep. 276: From Clicks to Connection: Marketing That Feels Human
AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.
This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.
We’ll cover:
- Why authenticity is your biggest marketing advantage right now
- How to meet your clients exactly where they are (instead of just…
Ep. 275: You’re Not Failing—You’re Holding On Too Tight
What if letting go was the secret to leveling up?
This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.
Inside this episode, I’m breaking down:
✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trus…
Ep. 269: Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this…
Ep. 264: CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld
In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).
We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = rain…
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = rain…
Ep. 254: From Invisible to Unstoppable: Turning Business Setbacks into Comebacks
“Well, that sucks for them!” I heard someone say.
And honestly? It did. Kansas City was getting crushed in the Super Bowl, and it was painful to watch. I was feeling all the feels for them. Because how do you keep going when you know there’s no way to win?
But then I remembered something: Your setbacks are actually your setups. 💡
We’ve all been there in business.
📉 That ad campaign you poured your heart into… flopped.
⏳ A slow season that felt never-ending.
😬 A competitor popped …
Ep. 253: Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up
We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose?
In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start.
With the support of the mastermind, we helped…
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