Brick & Mortar Visibility
Ep. 276: From Clicks to Connection: Marketing That Feels Human
AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.
This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.
We’ll cover:
- Why authenticity is your biggest marketing advantage right now
- How to meet your clients exactly where they are (instead of just…
Ep. 275: You’re Not Failing—You’re Holding On Too Tight
What if letting go was the secret to leveling up?
This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.
Inside this episode, I’m breaking down:
✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trus…
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal
In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.
Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and n…
Ep. 272:Boost Your Studio Business with Smart, Local SEO with Jade Pruett
Think SEO is only for the big-budget brands? Think again.
In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.
We’re talking:
- Why SEO doesn’t have to cost thousands (really)
- Where to start if you’re DIY-ing it—and how to avoid the common overwhelm
- How Jade helps studios dominate search results without a giant marketing b…
Ep. 271: Ready to Grow? Level Up Your Studio Team with These Must-Do Moves
Hey there, studio owner. Let’s talk about something that can make or break your business—your team.
Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.
Because hope is not a strategy.
In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentu…
Ep. 270: The 90-Day Studio Owner Challenge: Are You Ready to Level UP?
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there.
In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.
What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a …
Ep. 269: Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this…
Ep. 268: Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer
Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.
In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).
Inside the episode:
✅ The one photo mistake that could be costing you clicks
✅ Why your business name might be co…
Ep. 267: 16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths
This week, I’m inviting you behind the curtain for a very real, very personal episode.
As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.
Inside this episode:
✨ Why hiring before you're ready might be the smartest move you make
✨ The onboar…
✨ Why hiring before you're ready might be the smartest move you make
✨ The onboar…
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