The Visibility Podcast

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Want to be the go-to option in your industry? First, you have to be FOUND.

We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

Recently, I taught a workshop around my visibility framework:

Be Found. Be Liked. Be Trusted.

And today's episode is all about that very first piece: FOUND.

I'm walking …

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

Why does someone choose your studio, practice, or service business over the one down the street?

It might not be because you're better.

It might be because you've done a better job understanding what matters to them.

In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …

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As business owners, we're used to figuring things out.

Something isn't working? We change the strategy.
Revenue is down? We look at the numbers.
There's a problem? We find someone who knows the answer.

But what happens when there isn't an answer?

What happens when you're facing a storm in your business—or your life—that no amount of strategy, hard work, or Googling can fix?

Today's episode of The Visibility Podcast is a little different.

I'm sitting down with Bill Derrick, President of Derrick…

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This may be one of my most passionate solo episodes yet because we're talking about something I LOVE: messaging.

I know. “Messaging” sounds like such a generic marketing word.

But messaging is FULLY loaded.

It can take your marketing from meh to WOW.
From scroll past to stop.
From drive right by to pull over.
From “that's nice” to “OMG, this is exactly what I've been looking for.”

And sometimes, that shift comes from surprisingly small tweaks.

Recently, I started working with a business owner w…

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You Don’t Need to Push Harder: Creating Capacity in Your Business with Lissy Donovan

What if the thing holding your business back isn't your strategy?

What if you simply don't have the capacity to implement it?

Think about how many business owners start their day: wake up, grab the phone, check the email, answer the DMs, scroll for a minute, solve a problem, and we're working before our feet even hit the floor.

Then the actual day begins.

Clients need us. Employees need us. There are decis…

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.

And you guys...I was offended. 😂

I'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”

Turns out?

I hadn't. And neither have you.

In this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies est…

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If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.

I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partne…

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What if one of the greatest signs of success is realizing your business doesn't need you for everything anymore?

At our recent Dancing House Open House, I looked around and realized something: my team had it covered.

They were answering questions, connecting with families, talking confidently about what makes our studio different—and genuinely proud of the business they represent.

Nobody needed me.

And instead of feeling unnecessary, I felt free.

In this episode of The Visibility Podcast, we're…

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What if the clarity you're waiting for doesn't come before the decision...

What if it comes because of it?

In this deeply personal episode, I'm sharing some of the biggest decisions of my life. From leaving for New York at 18, to walking away from a marriage, rebuilding my business after hitting rock bottom, saying yes to a dream property I had no idea how I could afford, and ultimately finding the love I had been praying for.

None of those moments came with certainty.

None came with a roadmap…

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What if the next breakthrough in your business isn't another marketing strategy... but another conversation?

As entrepreneurs, it's easy to believe that growth comes from doing more, posting more, emailing more, tweaking our website, or spending another afternoon behind the computer.

But what if the very thing your business needs most isn't another hour at your desk?

In this episode, Melissa shares a powerful lesson inspired by Brian Buffini's phrase, "Take the self out of self-employed," and…