Ep. 307: 40–60% of Your Marketing Is Probably Wasted with Dave Masovich

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.

In this conversation with Dave Masovich, we break down the real reason most marketing doesn’t convert—and it’s not because you’re not posting enough.

It’s because you’re missing the strategy behind the message.

Inside this episode, we cover:

✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one)
✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak
✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy
✨ The six key places to uncover insights that shape a powerful, resonant message
✨ Why message clarity—not more content—is the real driver of growth
✨ How to create marketing that actually connects, converts, and builds long-term trust

If you’ve been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.

Our Guest Info:
Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketing
consultancy reinventing the way marketing is done. He helps organizations drive growth in
revenue, talent, and engagement by improving how they sell, communicate, market, and align
their people.
Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running No
Bullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actions
leaders can use to drive real performance.
Earlier in his career at UPMC, Dave’s marketing leadership helped drive growth from under $1
billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, and
real-world execution to help organizations grow sales, strengthen culture, and increase
enterprise value.

https://davemastovich.com/
https://massolutions.biz/
https://www.linkedin.com/in/davidmmastovich/

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her beautiful partner, playing in her garden, or spending time with her five amazing kids,