Ep. 318: From Scroll to Studio: Turning Instagram Visibility Into Enrollments with Katelyn Rhoades

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If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.

I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.

But this conversation isn't about becoming an influencer.

It's about using Instagram to grow a local studio business.

We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.

And then I put Katelyn on the spot.

I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?

What followed was basically a mini masterclass.

In this episode, we talk about:

• How local businesses should think differently about Instagram

• What to post when enrollment is your goal

• How to create content for the people who are actually likely to buy

• Talking-head videos vs. Reels vs. graphics—and where each fits

• Why you don't need a massive following to make Instagram valuable

• How to turn visibility into trust and, ultimately, enrollment

• Practical content ideas you can start using immediately

If your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
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Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Katelyn on YouTube
Katelyn on LI
Company - Enfluence Studio

Want to strengthen your local visibility beyond Instagram?

Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

👉 Grab the free workshop and all the things. 

Because you don't need to be everywhere.

You need to be visible in the right places, to the right people, at the right time.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. 

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.