Ep. 262: Boost Trust + SEO with Photos - Mastering Excellence with your Google Business Profile

Ep. 262 (1)

Ever walked up to the wrong car in a parking lot? 🙋‍♀️

Been there. In this episode, I share a hilarious moment at Kwik Trip that perfectly illustrates why your business NEEDS standout photos—especially on your Google Business Profile.
Photos are not just fluff. They build trust. They help people feel confident choosing YOU. And they boost your visibility online in a big way. In fact, businesses with photos get 35% more clicks and see 17% more revenue than those without.
In this s…

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Ep. 261: Create Even More Local SEO with Your Referral Program

Ep.261
Are You Missing Out on Local SEO? Create a Referral Program That Drives Business

Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table.

Referrals are the easiest, warmest leads you’ll ever get, but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.

In this episo…

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Ep. 260: Stop Marketing Alone! Leverage Brand Ambassadors for Growth

Brand Ambassador Playbook 3 Ways to Boost Your Local Business

Brand Ambassador Playbook : 3 Ways to Boost Your Local Business

Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.

In this episode, we’re breaking down three game-changing ways to use bran…

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Ep. 255: Google is Deleting Our Reviews?! 😱 Here’s What to Do (TIME SENSITIVE!)

Episode #255

Holy cats, Google—WHAT. THE. ACTUAL. 😡

If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.
But here’s the deal: this isn’t the first time, and it…

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Ep. 254: From Invisible to Unstoppable: Turning Business Setbacks into Comebacks

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Episode #255

“Well, that sucks for them!” I heard someone say.

And honestly? It did. Kansas City was getting crushed in the Super Bowl, and it was painful to watch. I was feeling all the feels for them. Because how do you keep going when you know there’s no way to win?

But then I remembered something: Your setbacks are actually your setups. 💡

We’ve all been there in business.
📉 That ad campaign you poured your heart into… flopped.
⏳ A slow season that felt never-ending.
😬 A competitor popped …

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Ep. 253: Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up

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Episode #253

We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose?

In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start.
With the support of the mastermind, we helped…

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Ep. 250: Kicking Off 2025 with Hot Leads & Smart SEO Strategies

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Episode #250

Hey there, fabulous business owner! 🎉

It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

  1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive t…

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Ep. 249: 2024 in Review: The Question That Changes Everything

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Episode #249

We’re wrapping up 2024, and I have just one question for you:

What was the best decision you made this year?

Take a moment. Think about it. Because that single decision could hold the key to more clarity, confidence, and momentum for the year ahead.

For me, 2024 was all about leaning into the tough stuff. Behind the scenes at Brick and Mortar Visibility, there were moments that stretched me, challenged me, and—let’s be real—pushed me out of my comfort zone.

But you know what? Those mom…

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Ep. 247: Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile

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Episode #247

The holidays are here—cue the peppermint mochas, twinkling lights, and all the festive hustle! But before you dive headfirst into the season, let’s tackle one tiny but mighty task: updating your Google Business Profile holiday hours.

Why does this matter? Picture this:
Someone’s racing to your shop for a last-minute gift, but you’re closed. Or they’re desperately searching for an emergency plumber (you!) only to find out you’re unavailable. Frustrating for them—and a lost opportunity f…

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Ep. 246: How to Give (and Respond to) Exceptional Google Reviews Without Losing Them

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Episode #246

Last week, a surprise landed on my doorstep—a gift so perfectly me it had me laughing until tears streamed down my face.

Inside was:
🍸 A huge bottle of Grey Goose vodka (for dirty martinis)
🍯 A large bottle of honey (for my coffee, of course)
⛽ A Kwik Trip gift card (because, let’s face it, every Wisconsinite loves Kwik Trip).

Whoever sent it knew me well.

The card? Unsigned.
After exhausting my very short list of suspects, I narrowed it down to one person:
A friend.
A boy.
No longer in my lif…

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