Marketing

Can small retail businesses REALLY compete in today's world?

With Amazon, big-box stores, rising costs, and changing shopping habits, it's easy to wonder what the future holds for our Main Street businesses.

But you guys, the future of small business is NOT all doom and gloom!

And today's guest has the experience, stories, and perspective to remind us why.

I'm joined by Jacqueline Snyder, creator of the Profitable Product Boss Method and host of The Product Boss Podcast, one of the top-ranked busine…

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Want to be the go-to option in your industry? First, you have to be FOUND.

We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

Recently, I taught a workshop around my visibility framework:

Be Found. Be Liked. Be Trusted.

And today's episode is all about that very first piece: FOUND.

I'm walking …

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

Why does someone choose your studio, practice, or service business over the one down the street?

It might not be because you're better.

It might be because you've done a better job understanding what matters to them.

In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …

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This may be one of my most passionate solo episodes yet because we're talking about something I LOVE: messaging.

I know. “Messaging” sounds like such a generic marketing word.

But messaging is FULLY loaded.

It can take your marketing from meh to WOW.
From scroll past to stop.
From drive right by to pull over.
From “that's nice” to “OMG, this is exactly what I've been looking for.”

And sometimes, that shift comes from surprisingly small tweaks.

Recently, I started working with a business owner w…

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.

And you guys...I was offended. 😂

I'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”

Turns out?

I hadn't. And neither have you.

In this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies est…

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If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.

I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partne…

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What if the clarity you're waiting for doesn't come before the decision...

What if it comes because of it?

In this deeply personal episode, I'm sharing some of the biggest decisions of my life. From leaving for New York at 18, to walking away from a marriage, rebuilding my business after hitting rock bottom, saying yes to a dream property I had no idea how I could afford, and ultimately finding the love I had been praying for.

None of those moments came with certainty.

None came with a roadmap…

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What if the next breakthrough in your business isn't another marketing strategy... but another conversation?

As entrepreneurs, it's easy to believe that growth comes from doing more, posting more, emailing more, tweaking our website, or spending another afternoon behind the computer.

But what if the very thing your business needs most isn't another hour at your desk?

In this episode, Melissa shares a powerful lesson inspired by Brian Buffini's phrase, "Take the self out of self-employed," and…

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Is your brand sending one clear message... or five different ones?

If you've ever felt like your marketing isn't working, your website isn't converting, or Google and AI don't seem to understand what you do, this episode is for you.

In this episode of The Visibility Podcast, Melissa introduces the first pillar of her Consistency Framework: Brand Consistency.

Most business owners think they have a visibility problem, when in reality, they have a consistency problem.

Your business name, logo, co…

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What if your pricing problem... isn't actually a pricing problem?

So many business owners believe that charging more will finally solve their financial frustrations. But if you've raised your rates and still feel overworked, overwhelmed, or like you're constantly second-guessing yourself, this episode is for you.

In this conversation, Melissa sits down with financial strategist and The Money Conversation author, Linda Hunt, to explore the hidden issues that keep service-based businesses stuc…