119:{Healthy in the Valley} Five Essentials to Max Living with Dr. Jeremy Bischoff

In 2009, Melissa Rose started her business in the basement of her home. She taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With her passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  

Along with running a successful brick and mortar business, Melissa is also a visibility coach for brick and mortar businesses, Melissa guides other boss ladies to a flourishing brick and mortar business that provides for their own tribe - creating a legacy for themselves, their family and their community.  

Melissa is a super mama of five kiddos, enjoys super long hikes (without her kids) or playing in her garden.  At the end of the day you can find her snuggling with a self development book most likely with an ice cold beer

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EPISODE TRANSCRIPT:

Melissa: If you're running a Brick and Mortar Business, raising some kiddos and juggling all of life's offerings, let's be real and call you what you are. You my friend are a Rebel Woman, you've put your blood sweat and tears into creating a storefront that lights you up, serves your clients well and contributes significantly to the community you love. You are my hero. And I'm pretty sure we could sit down and talk shop for hours cause I get it! I have had a Brick and Mortar Business myself for over 12 years, a handful of kids and a few passion projects that I love like this one. Hey there everybody. My name is Melissa Rose and I am your Visibility Coach for Brick and Mortar Businesses who want more clients coming in their doors. I have a passion for helping and serving those who are also living life on the edge going for their dreams and creating a legacy through their kick-ass business. In this podcast, we're going to share the nitty-gritty of running a successful Brick and Mortar Business. We're going to share stories we're going to talk strategy, and we're gonna learn practical tips that leave you inspired, empowered and equipped to create the life of your dreams. Are you ready? Let's get real.

Melissa: Hey there, everybody. Welcome back to another episode of Brick and Mortar Visibility. I am your host, Melissa Rose. And as always, it's so great to be here today. We have a special guest on the podcast and I'm super excited to share him with you. Yes, it is a he. It is a 'him'. And that doesn't happen very often, but it is going to be happening more because I am featuring people that are part of 'Healthy in the Valley'. What is 'Healthy in the Valley'? It is a free digital resource for the entire St. Croix area. These are the area's best and leading business owners who are passionate about health and wellness and serving our community in mind, body and soul. So if you are local to the St. Croix Valley area, Hudson, River Falls, Stillwater even Woodbury, in that area here. Please go and grab your free digital copy of 'Healthy in the Valley' by going to https://www.healthyinthevalley.com/. This is totally free. Like I said, just put in your email and you're going to get a PDF of all the businesses and their special offers, time-sensitive offers for the second quarter of the year. I love this resource. It's vetted by word of mouth, Google reviews and reputation in the community. So these are good businesses to do business with and support them. So go grab your copy at https://www.healthyinthevalley.com/. Before we launch into the interview with Dr Jeremy Bischoff, I just want to invite you if you're brand new, first of all, thank you for listening. And if you've been around a while and have chosen to keep coming back, thank you, thank you. That means the world to me. This podcast is genuinely a passion project in the fact that I chose to do this every week for free, basically. I'm giving you content that's worked in my business to help you and yours. The only way I get paid with the podcast is by coaching clients coming in later on. But ultimately this is free for you. And if you are enjoying it and getting value out of it, I invite you to write a review on Apple iTunes. That is the best place to let us know what you like, what you're getting out of it, and share it with other people. So when you leave a review that just tells the algorithm to keep promoting it to other people that might find it a value as well. And if you want, take a screenshot, put it on your stories on Instagram and tag me, Brick and Mortar Visibility and I will shout you out as well on my platform. Okay? Would love that.

Melissa: All right, let's dive into today's episode. We have Dr Jeremy Bischoff from North Star Family Chiropractic. He is not only a Chiropractor, but he is a friend. We have known each other for a few years now already and he does some really stellar work in our community with Chiropractic care. And he does a really great job of explaining who he serves, what he does and how he does it a little differently because as you probably know, you probably know five Chiropractors, right? They're a booming business and that is good. They are needed. But it comes down to how do you get people in the doors? And it's about clarifying that message of who you are, what you do and who you serve. And that's what my passion is, is really helping Brick and Mortar Business owners get that down really well and communicate it to the right people so that it's being heard by the right people. So Dr Jeremy Bischoff shares with you his story, where he's come from, and how he's gotten to where he is. He shares some beautiful stories about transformations that have happened in his practice and gives us some insight into what's working for him in his Brick and Mortar. So without further Ado, I invite you to sit back and enjoy a lovely podcast with Dr Jeremy Bischoff.

Melissa: Dr Jeremy Bischoff, thank you so much for being on the Brick and Mortar Visibility podcast. So good to see you. You look so great. How are you?

Jeremy: I am awesome. Thank you for having me.

Melissa: Awesome. Wonderful. So I ask everybody this when they first come on the podcast, what did you want to be when you grew up?

Jeremy: That takes me back.

Melissa: You're not that old.

Jeremy: My first dream was, I think, to be a baseball player or something super unrealistic like that. And then I fast forward to my original goal was to be an architect. I can't say, I can't even remember why, but I remember wanting to be an architect, I always liked angles, shapes, and structure. And then it bloomed into, I wanted to be able to help people. And the thing that made the most sense to me was Chiropractic.

Melissa: Awesome. Interesting. Okay, so back to the baseball. What position? Did you have a goal in that picture? What was it?

Jeremy: I grew up playing second base. Always accomplished second base.

Melissa: Okay, so now let's get to the real stuff. Who are you, what you do and who you, sir?

Jeremy: Well, just, I guess, thinking back to me, obviously, I'm Dr Jeremy Bishop, I'm a Chiropractor. We specialize in structural correction. So I guess maybe going back to the architectural roots, we really take a deep look at the structure of things instead of just chasing around, like the basic pain symptoms and following conditions that way. Our goal is to get to the root cause of things for people and make a difference that lasts, not just a temporary difference, but one that's long term. So that involves a lot of testing on the front and the back end just to make sure we're actually doing what we say we're doing, which I find surprisingly is rare in our profession. And it makes me a little bit sad to say that, but it tends to be what I hear from people coming from other Chiropractors. Yeah, I guess that's where I got excited about it. I went to college planning to be a Chiropractor, so I did my premed, and then I didn't really get excited about maybe this principled style of Chiropractic. I grew up in a very medical home.

Melissa: Okay?

Jeremy: So I grew up with the focus on symptoms, and you know you think about your health when you're hurting and when you're sick. We took medications. My mom was an administrator for a big medical clinic. So we had that influence in our home. And there was really an event that spurred the excitement in Chiropractic school. A previous girlfriend had kind of dragged me along, begrudgingly. And so I was sitting there, and most of the speakers were really uninspiring to me, and they were from all different parts of the profession. But one guy, Dr Charles Majors, was his name, and he just lit it up. And I remember sitting there in that auditorium listening to him, and I was like, Holy crap, this is what we need to be doing with Chiropractic. That's what I want to do and how I want to serve people. And there was one other speaker later who also ended up being from the same Chiropractic organization, which I came to find out was Maximized Living at the time. Now is Max Living, and it's just a national group of people that kind of teach the same principles and same philosophy and the same level of excellence, which is exciting for me.

Melissa: So can you dive deep more into Max Living and what sets you apart there to help us understand?

Jeremy: Yeah. So Max Living, like I said, it's kind of a national group. We break health into five essentials. So I think just conveying things to people. It makes health more graspable and digestible to have some simple, clear cut pillars or avenues of health to focus on. And then we really focus on being excellent in every single one of those. We have created our own certification program to have our own standards of excellence for what you need to know as far as how to correct the spine most effectively. We have certifications in nutrition. So we're making sure essentially our doctors nationwide have a clear level of understanding so that everybody is at the same level. And one of the big problems we're trying to solve with our profession in teaching that and gaining some consistency across the network is that I've been in Woodbury here now coming to Hudson. I mean, there are Chiropractors on every corner, and you go to every single one, and it's a different experience. And if I refer my mom who now has moved down to Florida. If I refer her to a Chiropractor, how do I know what experience she's going to get? And so we're trying to really, at least from a knowledge level, create some consistency in a network, because really, at the end of the day, our goal is to help pull people out of that symptom-based medical care model and into a more vitalistic wellness model of staying healthy versus waiting to get sick and trying to then poison ourselves back to health with medications and surgeries.

Melissa: You talked about the five pillars of Max living. So what are they?

Jeremy: So our five pillars of Max living are the nervous system, first and foremost. So having that proper structure to make sure that 'man the spiritual' is connected to 'man the physical' and the nutrition, mindset is huge, detoxification and exercise.

Melissa: All right. Okay. Very cool. As you mentioned, there are a lot of Chiropractors in town, many of you and I know a lot of you and love a lot of you. And who is your target demographic, like who is your perfect client?

Jeremy: Yes, I have a love for most of the Chiropractors in town, too. I just think there aren't enough of us as crazy as that is to think about. But I would say our best possible client is like that mom who's in the 30 to 50-year-old range, who's into wellness and preventative health, typically somebody who's active, working out, somebody who drinks a morning smoothie or has some basic health regimen and wants to raise their kids in a healthy, holistic fashion. That's the real ideal person or market that we serve.

Melissa: Cool. Do you find that your people are coming to you with a pain point, or are they coming to you proactively?

Jeremy: We get a lot of both, which is exciting, and I prefer the latter, the proactively. But at the end of the day, sometimes we do get things that drive us in, and we'll honour that as well and try to get through it. But then with some education along the way, so that we can understand that, really at the end of the day it is about being healthy long term.

Melissa: I love how you bring in the mindset into your practice as well. How do you do that with your clients?

Jeremy: I would say that's probably my favourite essential. Outside of the nervous system itself, that's probably my favourite essential. We do like a lot of different workshop opportunities. The word 'Doctor', just thinking about the word, I had a mentor who was really big on the word. I always like to look up what things mean and 'Doctor' means 'Teacher'. So we do a lot of classes that involve a lot of teaching, some different podcasting, things like this, which is awesome. Different blog opportunities, newsletters, whiteboards, things that try to get people thinking and give them practical steps that they can just go apply. I think the easier we can make it for people to take action quickly, the more likely they are to actually follow through. And at the end of the day, good information is good information, but if there's no follow-through or action, then it really doesn't do any good anyway.

Melissa: Yeah, good points there. The more we can take away the pain of getting started. Any buffers there that keep people from starting the better. So good, excellent. So I want to talk to you a little bit more about business. So this is a visibility podcast. So as a business owner, what is a strategy that you find beneficial or that's been really great for you in getting people in the doors?

Jeremy: Really, Really excellent 'service and experience' is probably the thing I would say the most. We do a lot of business through referrals and we have a pretty good follow up process, I would say for that. But it really is having a team focus on the mission of our office. I mentioned, our goal is to pull people out of the medical model. It's not to compete with other Chiropractors, it's to empty hospitals. That's really what's on our hearts. There's always going to be a need for hospitals and surgery, but the less people that end up there, the better. And so having a team that really emphasizes that mission and focuses on the individual and creating just the best experience possible and then just asking them to share it. It becomes as simple as that. Once we have people on our team and we've done a great job, usually they're happy to share it.

Melissa: I love that because that's not normally what people say. They usually take about outside the Brick and Mortar. They talk about the ads or the connections or the collaborations, which I love. I love collaboration, but that is such a huge part of all. If you send people to somebody, you want them to have a great experience with them. So when you're referring somebody, it's usually because of your personal experience. And I love that. That your team's on board with that. And your team is supporting that and encouraging that and sharing that with other people, too. So that's a beautiful ripple effect to get more people in your doors.

Melissa: A fun question I like to ask. So you mentioned you always wanted to be in Chiropractic, so you went to school knowing?

Jeremy: I did, yeah.

Melissa: Yeah, you're like me. I knew I was going to be a dance teacher forever and ever. Like, since I was in second grade, it was just like, and then every building, like, going on road trips, I was like, oh, that could be a dance studio, oh that could be a dance studio since I was a kid. So I took the scenic route to get here. So you knew that which is super cool because not everybody's like that, I guess.

Jeremy: Yeah. It seems to be rare these days.

Melissa: I didn't understand how seniors in high school didn't know what they wanted to do. I was like, what? So throughout your process and journey, opening up your practice and serving clients, what was a moment that you realized, Damn, I can do anything.

Jeremy: One of the other, I guess, beautiful things about our Max Living network I'll go back to is, it was just a total God thing that I got to work with Doctor Majors actually right out of school and training. So the guy who inspired me to go down this road, I got to go train in his office. And he was really big on talking about mindset and possibilities, and so he set me up on that path. But then our network also has personal growth camps for our doctors. And that's probably also fairly unique to our network. And it's like a Navy Seal style boot camp that we used to go to once or twice a year where we get physically broken down and then mentally work through our barriers. And we would bring in experts from all around other industries, pastors, business leaders, and success coaches. And they would pour into us after we got done pouring our frustrations out on the ground or the sand that they would pour into us and build us up and just really speak into our potential and help us work through the limiting beliefs that were holding us back. And so it was, again, probably a product of the culture that we built into and worked into and just seeing other people do it, having groups of people and coaches that had gone there before we knew that there was really no limitation.

Melissa: Very cool. Do you have a story? How long have you had your business now?

Jeremy: I'm going on 14 years.

Melissa: Okay. So I know you have some stories, wow-moments in your business or moments that you're like, I am so glad I'm doing what I'm doing. Can you share a story like that? Maybe it's a story of a client or a transformation that happened or an experience in the office or maybe in your home that you're like, damn, I am blessed.

Jeremy: Testimonials are obviously what came to mind. They're the things that give you that feeling, like, man, this is just the best thing in the world. So we've had some good ones over the years. One of my favourites was actually probably one of the original ones from way back when we started. I think it was from our first year, and it still sticks in my mind. But this little girl, Lily, came in and she was five, and I remember her because we actually saw her when our daughter went to a little studio that did, like, dancing, gymnastics when she was super young. When we had just come to town here and we had seen this girl, and she was actually kind of over off to the side. She couldn't walk normally. She couldn't really speak normally like all the other kids. So the instructor would go over and work with her and then work with everybody else and super adorable. But we ended up actually having her come into the office, and she came in because her grandma, who worked at another Chiropractor, got referred to our 'Dinner With The Doc'. She came out to dinner, and she had heard us talk about Chiropractic and the excitement that we had for it. And she's like, I wonder if you can help my granddaughter. And so she brought Lily in. We looked at her X-ray, and she had, you should have a nice curve at 45 degrees in your neck going towards the back. Hers was at 4.5 degrees. So she had lost almost her entire cervical curve at five years old and her pelvis, so when she developed walking, she had never been able to walk right. And they had taken her to physical therapy, into OT, and her dad was in a family of, like five generations of medical doctors. So they had gone and exhausted all of the avenues they knew there. But when we took an X-ray of our pelvis, it was literally twisted. And I had never seen a child's pelvis so rotated and so twisted. And so I said, I think we can help her. And we started working with her. And it wasn't long before she could walk and start walking normally and dancing normally. But probably the coolest moment was that Grandma started coming here even though she was working at another Chiropractor. And the first time that we all got to hear Lily talk normally was when Lily was warming up and Grandma came into the office and she shouted out 'Hi' to her grandma. And then we got to hear her talk normally for the first time right in the office. So that was just a magical moment. It still kind of gives me chills when I think about it. We've had some cool ones, but that one gets the feels going.

Melissa: Yeah, yeah, for real. And I love that, that's one of the first stories that you have, like from way back in the beginning, the universe's way to tell you, 'Keep Going, You're Doing Good Work, Keep Going'!

Jeremy: We've had so many instances where things that people get told are impossible have happened. We've had people with different cancers go into remission and thyroids that have an autoimmune disease, start to repair and heal. We've had all kinds of stuff that you're like, wait, what? How does that happen at a Chiropractor? We could nerd out and go into the science of why, but we don't have time for that. But it's just that stuff is so cool to me and it's so fascinating and it gives you that faith and confidence that our body really does have the ability to overcome. And it was really designed and made for that.

Melissa: Awesome. So cool. Love it. Thanks for sharing that story. Is there anything else that you'd like to share with our audience? Do you have any workshops coming up or things that they could grab off your website to educate them?

Jeremy: I do. Our next one is called 'What The EMF?' So 'What The EMF?' is all about Electromagnetic Frequency and Energy, and so it'll be a lot of fun. That's coming up on Thursday, May 19 at 06:00 p.m. And there are tickets on Eventbrite or Facebook. I sent the link to Healthy in the Valley. So there are a lot of opportunities for signing up, and it's just free. We're going to hold it for free. So it's just an education. You can come, learn, listen, bring a friend, have a good time and get to meet us. And then we do have our moving, so we should be moving our office from Woodbury here to Hudson in this next month, officially finally here. So we'll have a 'Moving To Hudson' discount, where if somebody needs to come in and get checked up, get their nervous system evaluated or their lifestyle evaluated. We do it for just $37. And that includes any examination, digital X-rays, or any of the testing that we need to do to really figure that out, and or, and not limited to nutrition consult with our nutrition practitioner or things like that.

Melissa: Awesome. I will be sure to include that all in the show notes. Everybody check that out. Okay. Well, thank you so much. I will make sure to tell people where to find you. I appreciate you sharing a little bit about who you are, what you do and who you serve, especially what makes you different, because like you said, there are many Chiropractors in the area and you all serve a little bit differently and uniquely. But you're here to serve, and that's what you do well and you take care of your people well. So thank you so much, Dr Jeremy Bischoff, for being here on the Brick and Mortar Visibility podcast.

Jeremy: Absolutely. Thank you so much again for having me. Such a blessing.

Melissa: Thanks. All right. Thanks, everybody. We will see you here. Same time. Same place next week. Peace. Bye-bye.

Melissa: Oh, my gosh, you're still here. You are such a rebel woman. I have to meet you. Come on over to the Rebel Women Tribe on Facebook created for Brick and Mortar Business owners just like you. In this group, we empower, encourage, and support each other. And every week I come in and share with you a tip, tool or strategy that I'm learning in my Brick and Mortar Business to help you and yours. And you guys, this is the real stuff, the nitty-gritty in real-time of what's going on. So come on over to the Rebel Women Tribe on Facebook. I can't wait to meet you.