Back Office

Is this "Work" Working for My Brick + Mortar Business Tomorrow?

As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow?

In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of entrepreneurship. It's a question that hits close to home for many of us: How do we estab…

Ep. 216: 12 Weeks to Clarity in Business Processes for Your Brick and Mortar Business

Ever think your ladder is up against the wrong wall? Let's fix that.

As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week sprint. No more adding to the to-do list without purpose.

This episode …

Ep. 215: Are You Reaching Your Customers Where They Are ....Really?

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to splashing our cash on marketing, we gotta be savvy and make sure we're getting bang for our buck. Let's dive in and uncover how to make those marketing dollars count!

 Today, I've got a juicy story to share about a real-time marketing opportunity that was pitched on for my business.  Lot's of…

Episode #213: All "About You" Google and SEO

Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound?

Chances are, you've got an "About Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate—it's one of the top three spots people check out when they're getting to know you.

But let's amplify that v…

Episode #212: Mastering Website Footer Optimization: Your Key to SEO Success

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job applications, showcase cred…

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In today's episode, we're diving deep into the core of your products and how to maximize your visibility within your Google Business Profile. This is a frequently overlooked opportunity, but it can significantly aid potential clients in learning about you without having to search extensively for the information they require. That's why your GBP is crucial for quickly capturing people's attention and making them favor you!

Whether you're a seasonal business or offer an extensive range o…

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In this episode, I'll be sharing specific strategies that I've personally seen work wonders for my clients in growing their connection to their community.

We'll also be discussing the essential questions you need to ask before hiring a social media manager. This way, you can ensure that you're getting the most positive results for your most valuable resources: your time and money.

Live workshop in Hudson WI on March 7th from 2-4pm.  Grab your tickets!

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There are four stages that I've discovered when people come into your doors as a brick and mortar business owner:
 
#1.  They have a problem, need, or desire and google it.
#2. Said business comes up and they click on it.
#3. They then go to your socials to make sure you're legit and they like what they see.
#4. They walk into your business.

NOW.  If they love your service or product they MIGHT talk about it.  If they have a cummy experience, everyone knows about it. 😉

All kidding aside, but t…