Ep. 262: Boost Trust + SEO with Photos - Mastering Excellence with your Google Business Profile

Ep. 262 (1)

Ever walked up to the wrong car in a parking lot? 🙋‍♀️

Been there. In this episode, I share a hilarious moment at Kwik Trip that perfectly illustrates why your business NEEDS standout photos—especially on your Google Business Profile.
Photos are not just fluff. They build trust. They help people feel confident choosing YOU. And they boost your visibility online in a big way. In fact, businesses with photos get 35% more clicks and see 17% more revenue than those without.
In this s…

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Ep.259: The Harsh Truth: Why Only 1% Succeed in Business (And How to Join Them)

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Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.


If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies yo…

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Ep.258: The Blog Blueprint: How to Write Posts That Actually Drive Sales

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🎯 Stop Guessing: What to Write About in Your Blog
Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what?
In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings.
I'll walk you through:

 ✅ Why featuring specific products or services drives BIGGER results
 ✅ How …

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Ep.257: Two Pieces of Advice You Must Hear if Your Contemplating Divorce

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We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route.

I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally unexpected. So for the next few weeks, I’m sharing these reflections right her…

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Ep.256: 5 Simple Blog Hacks to Boost Visibility & Attract Clients

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Ever feel like your blog posts are just sitting there, collecting digital dust? 

You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.

In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (…

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Ep. 255: Google is Deleting Our Reviews?! 😱 Here’s What to Do (TIME SENSITIVE!)

Episode #255

Holy cats, Google—WHAT. THE. ACTUAL. 😡

If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.
But here’s the deal: this isn’t the first time, and it…

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Ep. 252: How to Build Trust, Credibility, and Authority That Sells

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Episode #252

I’ve got something big to share today, and I couldn’t wait to tell you about it!

You know the roller coaster of cash flow as a business owner, right? The hustle, the juggling, the "where did all the money go?" moments. Well, I’ve been there too—late payments, unexpected expenses, and that constant grind to keep it all together.

But today, I’m celebrating a huge milestone: I just bought my very first car with cash! 🚗💰

How did I get here? It all started with one life-changing book…

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Ep. 250: Kicking Off 2025 with Hot Leads & Smart SEO Strategies

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Episode #250

Hey there, fabulous business owner! 🎉

It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

  1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive t…

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Ep. 247: Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile

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Episode #247

The holidays are here—cue the peppermint mochas, twinkling lights, and all the festive hustle! But before you dive headfirst into the season, let’s tackle one tiny but mighty task: updating your Google Business Profile holiday hours.

Why does this matter? Picture this:
Someone’s racing to your shop for a last-minute gift, but you’re closed. Or they’re desperately searching for an emergency plumber (you!) only to find out you’re unavailable. Frustrating for them—and a lost opportunity f…

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Ep. 246: How to Give (and Respond to) Exceptional Google Reviews Without Losing Them

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Episode #246

Last week, a surprise landed on my doorstep—a gift so perfectly me it had me laughing until tears streamed down my face.

Inside was:
🍸 A huge bottle of Grey Goose vodka (for dirty martinis)
🍯 A large bottle of honey (for my coffee, of course)
⛽ A Kwik Trip gift card (because, let’s face it, every Wisconsinite loves Kwik Trip).

Whoever sent it knew me well.

The card? Unsigned.
After exhausting my very short list of suspects, I narrowed it down to one person:
A friend.
A boy.
No longer in my lif…

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