215: Are You Reaching Your Customers Where They Are ....Really?

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Ep. 215: Are You Reaching Your Customers Where They Are ....Really?

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to splashing our cash on marketing, we gotta be savvy and make sure we're getting bang for our buck. Let's dive in and uncover how to make those marketing dollars count!

 Today, I've got a juicy story to share about a real-time marketing opportunity that was pitched on for my business.  Lot's of…

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214: The Subtle Art of Selling: What You Need to Know with Nikki Rausch

Ep215

Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal.

For all you brick and mortar business owners out there, this episode is tailor-made for you. We know that closing sales in person presents unique challenges, and Nikki is here to arm you with invaluable strategies and insights to ace those face-to-face in…

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213: All "About You" Google and SEO

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Episode #213: All "About You" Google and SEO

Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound?

Chances are, you've got an "About Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate—it's one of the top three spots people check out when they're getting to know you.

But let's amplify that v…

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212: Mastering Website Footer Optimization: Your Key to SEO Success

Episode #212: Mastering Website Footer Optimization: Your Key to SEO Success

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job applications, showcase cred…

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211: Maximize Visibility and Attract Even More Ideal Clients through Your GBP Product Offerings

Ep211

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In today's episode, we're diving deep into the core of your products and how to maximize your visibility within your Google Business Profile. This is a frequently overlooked opportunity, but it can significantly aid potential clients in learning about you without having to search extensively for the information they require. That's why your GBP is crucial for quickly capturing people's attention and making them favor you!

Whether you're a seasonal business or offer an extensive range o…

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210: How to Connect and Grow Your Business Through Community

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In this episode, I'll be sharing specific strategies that I've personally seen work wonders for my clients in growing their connection to their community.

We'll also be discussing the essential questions you need to ask before hiring a social media manager. This way, you can ensure that you're getting the most positive results for your most valuable resources: your time and money.

Live workshop in Hudson WI on March 7th from 2-4pm.  Grab your tickets!

Did you love today’s podcast? 🙌

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209: Nobody's Talking about You - They're Googling You

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There are four stages that I've discovered when people come into your doors as a brick and mortar business owner:
 
#1.  They have a problem, need, or desire and google it.
#2. Said business comes up and they click on it.
#3. They then go to your socials to make sure you're legit and they like what they see.
#4. They walk into your business.

NOW.  If they love your service or product they MIGHT talk about it.  If they have a cummy experience, everyone knows about it. 😉

All kidding aside, but t…

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207: Three Mistakes I See Your Email Signature

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In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week.

Join me as we unravel the potent impact your email address can have on brand trust and loyalty. It's more than just a digital ID – it's a key player in shaping how your audience perceives your brand.

Referred t…

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206: How to Motivate Your Team to Create Brand Loyalty with Jamie Van Cuyk

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Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cultivate a workplace that exudes fabulosity. And to achieve that, we must master the art of strategic hiring. Buckle up, because we're a…

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205: A Refresh on Google Reviews: How they will get you seen further!

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Today we're going back to the Google Review. 

However, we're going to give it an update.  Many of you are wanting people to know about your business well outside your zip code.  Well, you have all the power.  Today I'm going to share with you a few tips, tools and strategies you can do right now to help get your brick and mortar business brand in front of even more people.  And yes, it's all FREE.

REFERRED TO PODCASTS:
{SEO Series} The Gold in Google Reviews. 
{What's Working Now} A F…

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